All You Should Know About Being A Digital Marketer
You think about becoming a digital marketer?
While this job is quite popular right now, you should still inform yourself about job satisfaction, job security, salaries, working hours, educational requirements and much more.
Only then will you be able to decide whether you still want to work as a digital marketer or if you rather want to go for a different career instead.
Hence, make sure to check out all the information in this article carefully to get the best possible impression of what an online marketer career really looks like.
At the end of this article, I also provide you with an extensive FAQ section where you can find all answers to questions about a digital marketing career you might still have.
Enough talk, let’s get right into it!
What does a Digital Marketer do?
Digital marketers promote products, create content and do many things to promote the overall success and the popularity of companies in general.
Digital marketers also specialize in search engine optimization (SEO) and make sure that companies are found by search engines like google to get as much organic traffic as possible.
Responsibilities & Duties of a Digital Marketer
- Promotion of products in the digital world
- Search engine optimization
- Optimization of paid digital advertising
- Making sure that every dollar spent is used as efficiently as possible
- Assuring a smooth transition process from classical to digital marketing
- Production of SEO content
- Content marketing to build a strong brand
- Collaboration with renowned influencers
- Staying up-to-date with technology changes
- Using social media platforms to promote companies and content
- Assuring that websites are up-to-date
- Assuring that a website is found by the target audience of companies
- Promotion of e-commerce stores
What a Typical Day of a Digital Marketer looks like?
Digital marketers often don’t have a fixed schedule and are therefore quite flexible regarding when they want to start their workday.
Most often digital marketers start their workday between 8 and 10 a.m.
After checking what meetings and calls they have that day and answering the most important e-mails, digital marketers get to the actual work.
This includes writing content that is optimized for search engines, improving the site structure of clients and making sure to improve the overall digital channels of companies in general.
It also includes updating old content and making sure that all the information is relevant so that visitors get all the information they need and companies can maximize sales.
From time to time, you will also have meetings with your clients to talk about the progress.
For that, you will often track search engine results in specific tools to show that your work actually pays off in the long run.
After working for 8 to 10 hours, your workday will usually be over between 5 and 7 p.m.
Digital Marketer Salary 2023
Digital Marketer salary brackets 2023
|Salary Brackets||Salary (per year)||Salary (per hour)|
|Top 10 %||> $166,000||> $82.91|
|Top 25 %||$97,000 – $135,000||$48.38 – $67.34|
|Bottom 25 %||$56,000 – $63,000||$27.88 – $31.42|
|Bottom 10 %||$39,000 – $48,000||$19.45 – $23.92|
|Range||$39,000 – $197,000||$19.45 – $98.38|
Digital Marketer salary 2023 by expert level
|Level of Experience||Salary (per year)||Salary (per hour)|
|Entry level||$39,000 – $53,000||$19.45 – $26.36|
|Junior||$48,000 – $67,000||$23.86 – $33.41|
|Professional||$61,000 – $72,000||$30.39 – $35.93|
|Senior Professional||$69,000 – $86,000||$34.37 – $42.87|
|Expert||$83,000 – $105,000||$41.45 – $52.38|
|Top Expert||$102,000 – $197,000||$50.92 – $98.41|
Digital Marketer salary by state 2023 (average)
|State||Salary (per year)||Salary (per hour)|
|District of Columbia||$78,400||$39.18|
Job Security for Digital Marketers
Digital marketers have pretty decent job security.
Since having a strong online presence has become increasingly important over the past decade, the demand for good digital marketers is pretty high and if you have special expertise in this field, you don’t have to worry about getting unemployed since even in case you are fired, you will find a new job pretty soon.
Future Job Prospects of Digital Marketers
Since our digital progress will even speed up in the future, you will also have an excellent future outlook as a digital marketer.
In fact, if you become a real expert in this field, many doors will open for you and you will be able to make lots of money in the long run since you can provide tremendous value to companies.
Working Hours of Digital Marketers
Most digital marketers start their workday between 8 and 10 a.m. and quit working between 5 and 7 p.m.
Hence, working in digital marketing is a classical 9 to 5 job and you will have lots of leisure, at least as long as you work as an employed digital marketer and don’t have your own digital marketing agency.
Job Satisfaction of Digital Marketers
Most digital marketers are pretty happy with what they are doing for a living.
Not only will digital marketers have many interesting things to do at work, but they also have enough leisure to spend on their hobbies while they are still able to make decent money.
Promotion Opportunities of Digital Marketers
There are many interesting promotion opportunities in the digital marketing world.
While you will often start out as a normal employee and will not have that much responsibility, you can climb the career ladder soon and may become a real expert in what you are doing.
You may also want to start a personal brand and start your own digital marketing agency sooner or later to make even more money.
Career Levels of Digital Marketers
- Intern at a digital marketing agency
- Junior digital marketer
- Senior digital marketer
- Digital marketing manager with budget and/or personnel responsibility
- Digital marketer with responsibility for many different clients
- Partner of a digital marketing agency
- Owner of your own digital marketing agency
Fields and Types of Digital Marketers
- Digital marketer specialized in content marketing
- Digital marketer specialized in search engine optimization
- Digital marketer focused on local companies
- Digital marketer focused on big corporations
- Digital marketer specialized in paid advertising
- Digital marketer with expertise in display ads
- Digital marketer focused on social media
- Influencer marketing specialist
- Affiliate marketer
- Specialist in e-mail marketing
- Digital marketer focused on mobile
- Digital marketer focused on video
- Digital marketer specialized in voice search
Educational Requirements for Digital Marketers
While many big corporations require you to have a degree in marketing if you want to work as a digital marketer, you will not necessarily have to go to college if you want to work as a digital marketer on your own.
In fact, there are many self-employed digital marketers that are greatly successful at what they are doing since they just learn from experience instead of relying on formal theoretical education.
How to become a Digital Marketer
- Have a look at the upsides and downsides of a digital marketer career
- Check whether you have the right skill set to succeed in this job
- Start a blog or a YouTube channel and see how successful you are
- Get your first marketing jobs with clients
- Build a strong business network
- Build a strong personal brand
- Work hard and become a real expert in your field
- Be present on various digital channels
- Promote your content and get more clients
- Start your own digital marketing agency
Character Traits you need as a Digital Marketer
- Ability to deal with huge income swings
- Willingness to work in a competitive environment
- Ability to deal with drawbacks
- Patience to achieve your goals
- Ability to not exaggerate success or failure
- Trustworthiness so that clients and customers keep faith in you
- You should be honest if you want to succeed in the long run
- Stress resistance can help to overcome difficult periods
- Ability to deal with a high level of insecurity
- Open mindset to always reinvent yourself and to adjust to changing environments
Hard Skills for Digital Marketers
- Excellent knowledge of the digital marketing world
- Expertise in search engine optimization (SEO)
- Expertise in content marketing
- Strong analytical skills
- Ability to forecast digital trends
- Ability to see attention arbitrage opportunities
- Excellent knowledge of how various digital channels work
- Knowledge of how to optimize digital ads
- Expertise in creating content in content management systems
- Good knowledge of how to handle technical issues
- Programming knowledge is a plus
Soft Skills for Digital Marketers
- Patience is key to become successful in the long run
- Willingness to build a strong personal brand for many years
- Accepting that clients will often not want to work with you until you are popular
- Ability to handle swings
- You need a reassuring attitude to calm down your family in case of failure
- You have to trust in yourself
- Good communication skills to keep clients as long as possible
- Good understanding of where the attention of people is right now
- You have to understand human behavior
- Ability to deal with a high level of financial insecurity
Exit Options of Digital Marketers
Since digital marketers develop strong expertise in how to sell things to customers, this knowledge is needed in various different fields and if you no longer want to work as a digital marketer, you can also work as a salesman or do marketing in an old-school manner.
Digital Marketer – Similar Careers
- Traditional marketer
- Marketing manager
- Web developer
- Account manager
- Content Writer
Digital Marketer Career FAQs
Is working as a digital marketer physically demanding?
Being a digital marketer is not physically demanding.
Most of the time, you will just do your work on a computer and while many other people who work as farmers or woodworkers will have a hard time at work since they have to lift heavy things all day long, you as a digital marketer will have a rather relaxed time in this regard.
Is working as a digital marketer mentally demanding?
Working as a digital marketer can be mentally demanding since you always have to adjust to the preferences and wishes of new clients and can never be sure whether your actions and tips will work out or not.
Consequently, your clients may also complain quite a lot and this can become emotionally demanding in the long run.
Is it dangerous to work as a digital marketer?
Working as a digital marketer is not dangerous at all.
Since you will work in a classical office environment, you will not have to fear serious accidents at work and will also be much safer compared to police officers or firefighters who often have to put their lives on the line on a regular basis.
How long do digital marketers stay in their jobs?
Digital marketers stay in this field for around 6 years on average.
While some marketers really love what they are doing and work in this field forever, others are just in for the money and those people will often have to quit pretty early since they will not see short-term success and give up rather soon.
Is it easy for digital marketers to find a new job?
Since digital marketers have many skills that are valuable in the job market right now, you will always have freedom of choice when it comes to finding a new job in the digital marketing industry, at least if you are good at what you are doing and can prove this with the projects you have worked on in the past.
Is it hard to switch from being a digital marketer to another field of work?
While digital marketers are in high demand, they are also pretty specialized and may therefore have problems finding a job outside of the marketing world.
Hence, if you want to quit your digital marketing career after a while, you may rather want to stay in a related field like working in sales compared to a completely different discipline that would require you to get lots of additional education before someone would be willing to employ you.
Do digital marketers have a high social status?
Digital marketers have a rather low social status.
Quite often, digital marketers are confused with salespeople and many people also don’t understand enough about digital marketing to really understand what you are doing.
Some people may even laugh at you since they will not consider what you are doing for a living a real job and will not believe how you can make money online right now.
Can you help out your family and friends as a digital marketer?
You can also help your loved ones through your knowledge of digital marketing, especially if your family members or friends have their own businesses since you can improve their online presence quite a lot and your loved ones don’t have to pay for expensive marketing agencies but can rather rely on your expertise.
Can digital marketers work remotely?
Digital marketers can work remotely most of the time.
In fact, they can even do client meetings through video calls and there will be no need to be present in an office environment in person.
Consequently, you will be quite flexible regarding how to structure your workday and will also be able to save lots of time and money that other people have to spend commuting to work and back.
Is it easy to find a partner as a digital marketer?
Since digital marketers learn how to sell stuff, you will also become pretty good at selling yourself in the dating market.
Since you will also have regular working hours and can make decent money, you will have a rather easy time finding a partner for a long-term relationship.
Do digital marketers have to work on weekends?
Digital marketers don’t have to work on weekends.
However, many of them still work on side projects to make additional money and to build a strong personal brand.
Hence, even though it might not be urgently necessary, many digital marketers also work on Saturdays or even Sundays simply since they want to see progress in their careers as soon as possible.
Do digital marketers have to work on holidays?
You also don’t have to work on holidays as a digital marketer.
While you could do so to promote and strengthen your personal brand, you are also free to spend those days with your family or other favorite people to do things you like even more than working.
Do digital marketers have to work at nighttime?
Digital marketers have a standard 9 to 5 job and therefore don’t have to work in the evening or even at nighttime.
Instead, digital marketers will come home from work relatively early and will have lots of time for meeting up with their friends after work.
Do you have to travel as a digital marketer?
There is no need to travel as a digital marketer.
Most of the time, you will just work from home and since you will be able to do client meetings in a digital manner as well, there will be no need for business trips as a digital marketer at all.
Are digital marketer pensions good?
Since digital marketers can make decent money, also there pensions will be relatively good.
However, please note that there is a big range in salaries of digital marketers and in case you work self-employed, you will have to save and invest enough money for retirement to avoid financial trouble once you quit your active career.
Are digital marketer salaries going up?
Digital marketing salaries have been going up significantly over the past decade.
In fact, there is a huge demand for qualified digital marketers right now since many companies still haven’t made a full transition from classical to digital marketing.
In turn, digital marketers are able to demand pretty high wages.
Can you have a positive effect on society as a digital marketer?
Since you will create and promote lots of content that many people will see, you can also make a huge positive impact on society, at least if you promote products and services that are actually helpful to people and don’t promote dodgy things nobody actually needs.
How long does it take to become a digital marketer?
Since you often don’t need any formal education to work as a self-employed digital marketer, you can start your career from one day to the other.
However, if you want to work at a renowned digital marketing agency, you may have to get a degree in marketing and this will take you at least 3 years.
Is it difficult to become a digital marketer?
It is not difficult to become a digital marketer.
Instead, it is pretty easy since you often don’t need any formal education when you just start out.
However, you will still need lots of time to build your expertise and to become a real expert who makes good money, it can take you many years or even decades and many digital marketers also give up way too early to ever get to this stage.
Do you need to be smart to work as a digital marketer?
While you don’t need to be a genius for working as a digital marketer, you should still be creative and have decent reasoning skills to see patterns regarding where the attention of people is right now.
Moreover, you should also have empathy for people and you should also be able to forecast what digital platforms people will most likely use in the future.
Do digital marketers have a good work-life balance?
Digital marketers have a pretty decent work-life balance.
Since they don’t have to work on weekends and holidays and also don’t have to work at nighttime, digital marketers have more than enough time to spend with their family and friends while they are still able to make decent money from what they are doing.
Do digital marketers have to work many extra hours?
While you don’t have to work many extra hours if you work as an employed digital marketer, you may have to spend lots of time building your own personal brand if you work self-employed to attract enough clients so that you are able to make a good living from what you are doing.
How to maximize your chances of becoming a digital marketer?
Experience is key in this field.
Hence, instead of getting lots of fancy education, you should rather gather as much experience as early as possible by starting a YouTube channel or a blog.
You can also work as an intern in a digital marketing agency for a while to hone your craft until you are good enough to get employed by a renowned marketing agency or to start your own agency instead.
Can digital marketers work part-time?
It is also possible for you to work part-time as a digital marketer.
However, most digital marketers still work full-time since they are really passionate about what they are doing and also need the money that comes along with a full-time job.
Do digital marketers work indoors or outdoors?
Digital marketers work indoors all day long and don’t have to worry about climatic conditions outdoors while foresters or roofers often have to work under extreme weather conditions and are not able to enjoy their workday at all.
What does the workplace of a digital marketer look like?
As a digital marketer, you will work in a classical office environment.
While you may work from home and don’t have to be present at your company’s building in person, you will still often sit in front of a computer at home and do almost all of your work with a computer.
Hence, if you don’t like computer work, you should rather become a craftsman instead of a digital marketer.
Do you have to look good for working as a digital marketer?
There is no need to look good as a digital marketer.
Clients mainly care about the results and don’t hire you for your looks.
However, you should still not look like a galoot and should be groomed to a certain extent so that clients will not lose trust in you.
Is a digital marketing career beneficial for your private life?
Since you will have good work-life balance and will also be able to make decent money, your digital marketing career can be greatly beneficial for your private life since you will often be able to spend lots of time with your family while you are still able to provide for your loved ones at the same time.
Do you need a college degree for becoming a digital marketer?
There is no need to get a college degree if you want to work as a self-employed digital marketer.
However, if you want to work for a renowned digital marketing agency, you may have to get a degree in marketing to maximize your chances of getting a job in one of those firms.
Do you need to be certified to work as a digital marketer?
You also don’t need to be certified to work as a digital marketer.
In fact, instead of formal education, it is much more important to get really good at digital marketing to provide the most value to clients so that they will hire you and will be able to pay you large amounts of money for your services.
How much does it cost to become a digital marketer?
You can start your digital marketing career at virtually no cost.
The only thing you have to do is start a blog or a YouTube channel and build an audience.
Sooner or later, there will be cooperation opportunities and the more exposure you get, the more job options you will have as a digital marketer in the long run.
Is being a digital marketer a good career?
Since digital marketers can make good money while they still have decent work-life balance and can spend lots of time with their loved ones and on their hobbies, most digital marketers are really happy with what they are doing for a living, at least those who are really passionate about digital marketing and are not just working in this field for the money.
Is it easy to start your own business as a digital marketer?
It is pretty easy to start your own digital marketing business.
In fact, you can do so at almost no cost by working self-employed for a while and building reputation in this industry.
After a while, you may have so many clients that you can employ other people and scale your business from there.
Can digital marketers teach themselves?
Digital marketers learn most things they need on the job.
Consequently, it is possible for digital marketers to teach themselves without having to rely on any formal education that may look good on paper but may not be practical in the real world.
Do digital marketers make good money?
While some digital marketers are able to make really good money, others really struggle to make a decent income.
In fact, if you want to make really good money, you have to build a strong personal brand in this field so that clients are willing to pay huge amounts of money for your services.
Is it ever too late to become a digital marketer?
While it is never too later to become a digital marketer since working as a marketer is not physically demanding and you can still do this job in your 50s or even 60s, it will take you many years to become really good at what you are doing and you should make sure that you are willing to make this time commitment in your later years and that it is still worth it for you.
Do digital marketers have to quit their careers early?
Digital marketers don’t have to quit their careers early most of the time but can rather work in this field for many decades since working as a digital marketer is not physically demanding and you will not have to quit your job like many construction workers who ruin their bodies and often have to quit their careers early due to health issues.
What is the most challenging thing about working as a digital marketer?
The most challenging thing about being a digital marketer is that technology advances at rapid speed and the attention of people shifts to different platforms quite often.
Consequently, you also always have to adjust to new digital environments if you want to stay successful as a digital marketer in the long run.
Can you provide for your family by working as a digital marketer?
Most digital marketers are able to provide for their families since they are able to make a decent income from what they are doing.
However, if you work as a self-employed marketer, you will have huge income swings and if you are not able to save enough money during good times, you may no longer be able to provide for your family during bad times.
Will digital marketers suffer from old-age poverty?
Since digital marketers are able to make decent money, most of them don’t struggle with old-age poverty since they get a pretty decent pension and are also able to set money aside for the time they get older and are no longer able to work anymore.
Can digital marketers retire early?
While digital marketers can make decent money, most of them still don’t make enough to retire early.
Consequently, if you are not outstanding in what you are doing, you will most likely have to work until retirement age and cannot retire early as many other people who work as doctors, lawyers or investment bankers are able to do.
Do digital marketers get a fixed or variable salary?
While employed digital marketers often have a fixed salary and only a small fraction of their overall income will be variable, digital marketers who work self-employed will only make money if they have clients who pay them and the more you work, the more you will make as a digital marketer who has an own business.
Can you get rich as a digital marketer?
While you can make decent money as a digital marketer, it is pretty hard to really get rich from what you are doing.
If getting rich is your goal, you would have to start a digital marketing agency and scale like crazy to skyrocket your turnover and your profit.
Do digital marketers need a second job?
Since digital marketers are able to make a decent income from what they are doing, most digital marketers don’t need a second job.
However, if you work as a digital marketer on your own and are pretty bad at what you are doing, you may still need to get a second job to pay your bills.
Do you get continuous training as a digital marketer?
You will not get extensive training as a digital marketer.
In fact, most marketers don’t rely on formal education or training but rather get all the information they need on the internet for free and learn on the job.
Do you get paid when you are sick as a digital marketer?
While employed digital marketers often get sick pay, you will not earn any money if you work as self-employed marketer since you will only make money if you work and if you don’t provide value to your clients, you will just not make any money.
Do digital marketers have a high level of responsibility?
While digital marketers play a huge role in the success or failure of a company in the long run, you will still not have as much responsibility as doctors whose mistakes can often take away the lives of many people.
Can digital marketers work abroad?
Since digital marketers are needed in every country, you can also work abroad as a digital marketer.
However, you should still note that your salary will be quite different from what you are used to in the Western world if you apply for jobs in rather poor countries.
Is it stressful to work as a digital marketer?
While you may have lots of work and may also have to solve problems for many clients at the same time during busy times of the year, you will still not have lots of stress at work as a digital marketer for most of the time and can rather spend your time in a relaxed manner instead.
Is it boring to work as a digital marketer?
Working as a digital marketer is not boring at all, at least if you are really interested and passionate about working in this field and are not only in the game for the money you can make in the short run.
Is being a digital marketer hard?
Being a digital marketer is not hard.
While you might have busy times with high workloads, you will also have many days when you are able to relax and to take many breaks since not much is happening and you are just waiting for the feedback of clients.
Are digital marketers at risk of burnout?
Most digital marketers don’t have to worry about burning out.
While you will be flooded with information, it is on your to decide what tasks require your attention and what is too unimportant to spend time on right now.
In fact, if you are able to filter those things well, you will have excellent chances of staying happy and productive without getting burned out in the long run.
Is there a dress code for digital marketers?
There is no dress code for digital marketers.
Instead, you can wear what you feel most comfortable in and if you don’t have any client meetings and rather work on your own, you can even work in your pajamas since nobody will see you anyway.
What kind of digital marketers are paid the most?
You can make the most money as a digital marketer if you know how to build a strong brand.
In fact, building brand is everything since this is what customers remember in the long run, even though the attention of the general public frequently shifts from one media channel to another.
What percentage of digital marketers are women?
Around 65% of digital marketers are women while only 35% are men right now.
However, this may change in the near future since an increasing number of men aspire to a career in the digital marketing industry.
Do I need a mentor to succeed as a digital marketer?
There is no need to have a mentor for succeeding in the digital marketing industry.
However, it is still important to build a strong business network to help each other out and to promote your channels since the more attention you get, the more jobs you will get in the long run.
Will you be personally liable for mistakes as a digital marketer?
You will often not be personally liable for mistakes if you work as an employed digital marketer.
However, once you work self-employed or even have your own digital marketing agency, things change and you may therefore get proper insurance in this regard.
Do digital marketers have a high life expectancy?
Since digital marketers are not at great risk of accidents at work and their job is also not dangerous, digital marketers have a pretty decent life expectancy compared to firemen or police officers who often lose their lives sooner or later.
Do digital marketers suffer from sleeping problems?
Since digital marketers don’t have to work at nighttime but rather work in a 9 to 5 job, you will also not suffer from sleeping problems related to your job and may therefore be able to live a much healthier and happier life compared to waiters or train drivers who have to work at nighttime quite often.
What states are best for working as a digital marketer?
Since digital marketers can work from everywhere and are completely location-independent as long as they have a working internet connection, you should start out your digital marketing career in a region where living costs are quite low so that you can save up enough money to start your own digital marketing agency sooner or later.
Who do digital marketers work with?
Digital marketers work with many different companies.
In fact, there is a huge demand for digital marketing right now, especially in companies that have relied on traditional marketing in the past and have to admit that it is no longer working anymore.
Is working as a digital marketer cool?
Being a digital marketer is considered cool by many people.
In fact, you will be able to build a strong online presence and people may even recognize you when you walk down the streets in the long run, at least if you know what you are doing and if you leverage digital channels as best as possible.
Can you start a side hustle as a digital marketer?
Digital marketers are also able to start many side hustles.
Apart from your day job, you can also start your own blog or YouTube channel to build an audience and to make additional money that is not dependent on having clients.
Do you have to be creative as a digital marketer?
Being creative definitely helps as a digital marketer since you always have to reinvent yourself due to the changing digital landscape.
In fact, you will only be able to make the most of your clients’ budgets if you always stay up-to-date with latest developments and find creative ways to spend advertising money.
How employable are digital marketers?
Digital marketers are pretty employable right now.
Since many companies haven’t made a full transition from classical to digital marketing yet, there will be numerous jobs in this industry and if you are smart enough and are also willing to work hard, you will be able to make really good money soon.
Are digital marketers happy with their jobs?
Since digital marketers can make decent money while they still have enough time for their families, most of them are pretty happy with their jobs, at least the ones who are really interested in digital marketing in the long run and are not just in the game for making quick bucks.
Is working as a digital marketer exciting?
A digital marketing career can also be pretty exciting since you will never know what you have to do just a few years from now to stay successful and it can be a real challenge to stay competitive and ahead of the game.
What are the pros and cons of working as a digital marketer?
If you are still interested in becoming a marketer, also make sure to have a look at additional pros and cons of a digital marketing career.
Interviews and own research.
About the author
My name is Andreas and my mission is to educate people about the different career paths that are possible in our current state of the world. In my opinion, people often make the mistake to choose their profession solely based on how much money they can earn from it instead of doing what makes them really happy.
This is quite sad and I just want to give people a more objective picture of how a fulfilling career could look like. I did the same when I started working in consulting after finishing my Master’s degree in Economics. However, I’ve quit pretty soon after that since I haven’t found true meaning in my job.
Now I can do what I really love to do and I want to enable as many other people as well to go this exciting path towards happiness instead of money.
I conducted various interviews with employees to give you a good impression of what working in different fields will look like and that you can make the best possible decision regarding your future career choice.
Wanna support my blog? Share it!